In this episode of SolarConnect, host Spencer Oberan visits with Eric Nielsen, co-founder of Sunder Energy, to discuss the evolving solar landscape, lessons from NEM 3.0, batteries' growing role in solar, and the resilience required to thrive in turbulent times. Eric opens up about balancing business and family, building strong sales cultures, and adapting to market challenges. Tune in for actionable insights on leadership, partnerships, and innovation in the solar industry.

BLOG

Sales Resilience and Solar Innovation: Insights from Eric Nielsen of Sunder Energy

In the latest SolarConnect podcast episode, Spencer sits down with Eric Nielsen, co-founder of Sunder Energy, to unpack the lessons learned from 2023 and explore what's ahead for the solar industry. From navigating NEM 3.0 in California to embracing batteries as the future of solar sales, Eric shares invaluable insights for sales leaders and entrepreneurs.

Eric emphasizes the importance of family balance, strong company culture, and regional partnerships in building sustainable success. As the market evolves, he highlights how innovation in batteries and smart energy solutions will lead the charge.

Whether you’re managing a sales team, launching a new organization, or adapting to shifting market trends, this episode delivers actionable strategies for resilience and growth in solar.

Key Insights

• Batteries are becoming the center of the value proposition in solar sales.
• Regional installers often outperform national ones due to efficiency and relationships.
• Building strong cultures around core values ensures loyalty and long-term success.
• Resilience and smart partnerships are critical as the solar market consolidates.