Turning Solar Project Data Into Actionable Insights—No Extra Tools, No Extra Effort

In today’s solar landscape, where every margin matters and operational efficiency can make or break profitability, one thing has become abundantly clear: data isn’t just nice to have—it’s mission critical.

That’s why Enerflo, the solar industry’s leading all-in-one platform for residential solar sales and operations, has officially launched its AI-Powered Reporting Suite, built on the Domo Business Intelligence (BI) platform. This new offering brings together every data point from across the Enerflo ecosystem—projects, proposals, financing, installation, and more—into a single, powerful reporting environment.

“We made the investment in data so our partners don’t have to,” said Spencer Oberan, Co-Founder of Enerflo. “We’ve built something that most residential solar companies simply couldn’t do on their own without massive time, cost, and technical resources.”

Why Enerflo Built the Reporting Suite

Because Better Data Means Better Decisions

Data is often siloed across software tools, teams, and systems—making it difficult for solar companies to see what’s really happening in their business. Historically, to get real visibility, companies needed to:

• Purchase additional reporting software
• Clean and normalize data across multiple sources
• Build and maintain data pipelines
• Hire BI experts to create and visualize reports

That’s a huge undertaking, even for large organizations. For smaller dealers, installers, or hybrid solar companies, it’s nearly impossible.

“We’ve done the hard work on behalf of our partners,” said Pat Bennett, Enerflo’s Co-Founder. “We’ve cleaned the data, built the integrations, and designed the dashboards—so our partners can focus on what really matters: making smart decisions and running efficient businesses.”

With the Enerflo Reporting Suite, solar companies get all the benefits of advanced analytics—without any of the headaches that come with building it themselves.

All Your Data, One Seamless Experience

Built on Domo. Powered by Enerflo. Designed for Solar.

Enerflo chose Domo, a best-in-class BI platform, as the foundation for its reporting suite. Fully integrated into the Enerflo platform, it brings together data from across a company’s entire operation—including optional integrations like Ohm Analytics for benchmarking.

Every Enerflo partner now has access to the Essentials Data Package, which includes:

• 100s of pre-built dashboards, charts, and KPIs
• Fast-loading visualizations and drill-down capabilities
• Automated reports delivered on your schedule
• Configurable filters and saved views
• Screenshot annotations for collaboration
• Multi-format exports (PDF, Excel, etc.)

“This is the first time solar professionals can see their entire business in one place, without juggling multiple logins or spreadsheets,” said Bennett. “We wanted to make it not just functional, but fast, intuitive, and enjoyable to use.”

A Tiered Data Experience for Every Solar Business

From Essentials to Enterprise—Data That Grows With You

While the Essentials package is included with every Enerflo subscription at no additional cost, Enerflo also offers Advanced and Enterprise tiers for partners who want to take their insights even further.

These upgraded packages unlock premium capabilities, including:

• Benchmarking: Compare your performance to industry peers using aggregated, anonymized data from Ohm Analytics.
• Forecasting: Leverage predictive analytics to anticipate trends and outcomes.
• AI Chat: Ask natural-language questions like “Which installer has the highest on-time completion rate?” and get instant answers.
• Custom Reports: Build and customize charts, leaderboards, and dashboards tailored to your team’s goals.
• Custom Data Sources: Integrate external data beyond Enerflo, such as marketing, CRM, or finance tools.
• Alerts: Receive notifications when specific data thresholds are reached, helping you catch issues early or celebrate wins quickly.

“Our vision is to democratize data,” said Oberan. “Whether you’re a one-state installer or a national EPC, you can now access insights that were once reserved for enterprise-level organizations.”

Why Now? Timing Is Everything

Data is the New Differentiator as the ITC Sunsets

The launch of the Enerflo Reporting Suite couldn’t come at a more critical time. With the Investment Tax Credit (ITC) scheduled to sunset in 2026, and margins already under pressure, solar companies need every advantage they can get.

“Efficiency is the new growth strategy,” said Bennett. “If you can understand where you’re losing time or money—and fix it before it becomes a pattern—you win.”

The Enerflo Reporting Suite empowers users to do exactly that. By surfacing actionable insights from everyday project data, companies can:

• Identify bottlenecks in project pipelines
• Improve sales-to-installation conversion rates
• Track lender performance and payout timelines
• Optimize staffing and resource allocation
• Forecast sales volume and revenue with confidence

“Our partners already have all this data—they just couldn’t easily see it before,” added Oberan. “Now, they can visualize it, explore it, and act on it.”

Designed for Everyone in Solar

Installers, Dealers, Hybrids, and Vertically Integrated Companies

Enerflo’s Reporting Suite was purpose-built for the entire solar value chain:

• Installers & EPCs can monitor project efficiency, crew performance, and install timelines.
• Sales Dealers can track proposal conversions, lender mix, and deal velocity.
• Hybrid or Vertically Integrated companies can see a unified view of operations—sales, projects, and fulfillment—all in one place.

The suite’s clean visualizations, intuitive filters, and customizable dashboards mean data no longer feels overwhelming. Whether you’re the CEO or a project manager, you can see exactly what you need, when you need it.

As one Enerflo partner put it during the webinar:

“It’s the first reporting tool that actually makes sense for solar. No fluff, no data dumps—just the insights I need to make faster decisions.”

From Data to Decisions—Instantly

AI-Powered. Always On. Always Learning.

The AI layer of Enerflo’s Reporting Suite adds even more value by interpreting data in real-time. Partners can type or speak natural questions like:

• “What’s our average install time this month?”
• “Which sales reps are trending above quota?”
• “How does our conversion rate compare to last quarter?”

Instantly, the system generates visual answers—no manual report building or Excel wrangling required.

“AI is not replacing your team—it’s extending it,” explained Bennett. “We’ve built this so data works for you, not the other way around.”

Enerflo’s Investment, Your Competitive Edge

For most solar companies, building an in-house BI infrastructure like this would require:

• Tens of thousands of dollars in software licensing
• Data engineers and analysts to manage pipelines and queries
• Months of setup time to normalize and clean historical data

Enerflo has already done all that. Partners simply log in, explore their data, and start making smarter decisions—immediately.

“We wanted to eliminate barriers to data-driven growth,” said Oberan. “We invested heavily—time, money, and engineering resources—so our partners can benefit without taking on that burden.”

Looking Ahead: The Future of Data in Solar

Enerflo sees this launch as just the beginning. With AI rapidly evolving and the solar market becoming more competitive, the company plans to continue expanding its data capabilities—making insights even more predictive, automated, and actionable.

“This is about giving solar companies the same data power that Fortune 500 companies have,” said Bennett. “We believe the companies that embrace their data now will be the ones still thriving five years from today.”

Getting Started

If you’re an Enerflo Partner, you already have access to the Essentials Data Package—just contact your Partner Success Manager (PSM) to enable it (a new service agreement may be required).

If you’re not yet an Enerflo Partner, you can request a live demo or consultation to see the Reporting Suite in action.

Because in the new era of solar, better data means better decisions—and better decisions mean better results.